Design King: Updating the Rolex Datejust

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The cornerstone of this singular distinction was Rolex’s founder, Hans Wilsdorf, a native of Kulmbach, Germany, who registered the brand name in 1908. He put his faith in wristwatches at an early date and set out to rectify their shortcomings: for example, wristwatches were notoriously less accurate than pocketwatches. But Wilsdorf’s Rolex wristwatches soon ticked so precisely that they earned official certification as chronometers. He patented his first watertight watches in 1926, followed by patent protection for automatic winding in 1931. With these two functional abilities, the optimal wristwatch was born — and Rolex positioned itself as the technical leader for precise, watertight, self-winding watches. The label successfully advanced along this path with its divers’ watches, while simultaneously creating structures that guarantee high quality and an outstandingly accurate rate


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